In what can only be turned as a freaky first of technology, Sharp has announced the Triple Directional Viewing LCD. Imagine, for example, people taking a drive in a van. The driver uses a car navigation system screen, the person in the passenger seat checks out tourist sites and restaurants, and the person in the back seat enjoys a movie on DVD, all in full-screen view. It’s truly one LCD that plays three roles at once.

Using a proprietary parallax barrier on a standard TFT LCD, the screen splits light in three directions—left, right, and center—and displays three separate images on the same screen at the same time.

Sharp Triple Directional Viewing LCD is also ideal for multipurpose signs in public: it could display three different ads for stores or restaurants, each aimed at people walking in a certain direction.