Now how could a beer belly be a good thing? When its not a real beer belly, but just a belly filled with beer to help you create a real beer belly. Nice tongue twister there, but rather than go around in loops trying to clear it up; the artificial bladder is a nice way of storing beer anywhere. It saves the trouble of carrying it around, saving it from being accidentaly spilt and of course no paying thrice the price at games and festivals. Hell, no one would even know that you smuggled in just over four pints of beer.

Now thats a sure hit in Australia if you ever saw one. 'Made up of an insulated neoprene sling and a polyurethane bladder connected to a drinking tube, the Beerbelly holds up to 2.3 Litres (over four pints) of amber nectar and it will stay cold for hours with the optional freezer pack.'

At 30 pounds, the Beer Belly is going to be one of the most fastest selling items ever.