Taking inspiration from the half eaten toast that got sold on Ebay for a couple of thousands (or was it hundreds for a bit of moldy bread) because it featured what looked like an image of Mother Mary onto it, the holy toast makers figured that they could make a killing. If you want the first meal of your day to be blessed, then get the holy toast maker.
It features a embosser (now they really should have integrated it into the toaster) which has to be physically pressed into each slice of bread before you push it into the toaster. Once the toast pops out, it bears a complete image - not just a resemblance of the saint.
At least they kept the price down - $4.99 for the embosser.