Nokia is trying out a new idea in India; a concept store on rails. Actually it has been tried out before by Pepsi during the recent Cricket world cup, Pepsi called it the Blue Billion Express with the train completely jazzed up with the theme - Cricket and Pepsi. While Nokia will also be personalising the train, inside will be customer sales executives who will be happy to help out the customers in understanding their needs and explaining the features of each Nokia handset.

This model will involve a seven-bogie train, which will stop at small stations across the country displaying Nokia products. The handsets will be mostly entry level phones for the rural markets.

Source