If you like me thought that the designers at Pininfarina were being used exclusively for designing cars then think again. Apparently they have also ventured into the consumer electronics segment with results such as the Simpledrive. The Simpledrive is a lovely design of a boring old external hard drive. Available in size options which range from 160 GB to 500 GB (each size has its own distinct color) ; they have stylish lines and a blue circle at the centre which shows the amount of used and free space.

A single press of the button inside the ring backs up all your necessary data.

Features:

Slim, compact & stylish (designed by Pininfarina)
Hi-Speed USB 2.0
One-Click backup button
Built-in capacity meter
Plug n' Play and Hot-Swappable
Free and unlimited technical support

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