Tata may be on the verge of launching the worlds cheapest car but that does not mean that they will cut corners. After all it is the same company which just bought out troubled British company Jaguar Motors. The customisation website for the Tata Nano promises to build up on the already hyped up reputation that it has obtained from the media.

While most of the people who will be going in for the Nano just for the price factor will simply dismiss this as a gimmick ; it will serve to increase publicity for a car that is being widely anticipated by Indias teeming masses. If you are interested then you can choose the color of your car , customised rims amongst others. Of course all this will drive up the price of the car.

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