Lego is all set to hop onto the virtual bandwagon like Barbie.com. Given that I never actually even bothered to have a look at Barbie.com , I dont know what we can expect but the prospect sounds promising. Its planned to be a MMOG game called as Lego Universe and will let players create online versions of themselves and interact with each other.

Lego Universe will blend real-world style environments with characters and buildings made of digital plastic pieces. A forest would have less bricks in the background, while a city would lend itself to being made nearly entirely with bricks.

Each player's avatar, or online persona, will be a customizable digital version of Lego minifigures, the tiny characters included with most Lego kits. The world will have its own currency which will be needed to buy the virtual bricks. Playing more means you earn more which means you would be able to build more.

Just like with Lego Factory, users will also be able to order the physical versions of their online creations and have them delivered to their door.

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