While deciding whether to go long or short on a stock, this is the most basic question that every investor asks himself. As tech geeks, we are more interested in the well being of Apple then merely make profits from them. We believe that Apple is literally designing the future with their innovative, creative and simple to use technology. Thats wwhy I was surprised and so shall you be when I share these figures with you.

As we all know the future of a company in this sector depends upon how much the firm ploughs back from its earnings into R&D. While Microsoft and Google each spend more than 10% of their sales on research and development, Apple just spends just 2.56%.

And dont go about telling me that as Apple has increased in terms of revenue , it doesnt need to put back the same percentage as before. Obviously the amount would still be the same with a smaller percentage, but that isnt really the point. Wouldnt they want to put the profits to work by re-investing it? And what better way than R&D?

Which brings me back to my earlier question. Will Apple be a success in the future?

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