An enterprising apple producer (the real thing, as God intended , not to be confused with the likes of Jobs intentions and certainly nothing to do with the likes of Psystar) has branded his apples as Apples. Rather than make it more confusing , the accompanying picture should explain all.
The producer is in Japan and the creative manner in which he made it possible was simple - just cover the apples with those stickers that Apple gives away with their products a month before the apples mature and then wait for Ma nature to do her job.